The viral content creators & champions of beauty literacy

Meet the educators pulling back the curtain on the beauty industry and empowering a new generation of consumers.

With the beauty landscape in a constant state of flux, few decode its complexities with as much flair as Alexis Androulakis and Dr. Christina Basias Androulakis – better known as @thelipsticklesbians. With a devoted audience of nearly 1.8 million followers, Alexis, a beauty product developer, and Christina, a PHD in Digital Education and Technology, pull back the curtain on the beauty industry by blending science with storytelling to empower consumers. As creators who have found a unique whitespace in the beauty industry to effect change and educate the masses with their edutainment content model, Alexis and Christina have positioned themselves at the intersection of glamour, technology and science. Their framework has become the answer to consumer fatigue, ushering in the next generation of beauty content that audiences never knew they needed.

Meet Alexis Androulakis

With over 20 years in the beauty industry, Alexis Androulakis is a seasoned expert whose career spans makeup artistry, product development, education, and consulting. From fragrance houses and beauty manufacturers to legacy brands and A-list celebrity projects, she brings a 360° lens to how beauty products are created, positioned, and evaluated—offering a refined, insider take that redefines traditional product reviews.

Meet Christina

Dr. Christina Basias Androulakis is an award-winning educator and holds a Ph.D. in Education and Technology. With the help of Christina behind the camera, @thelipsticklesbians was ranked the 12th most influential beauty creators by Traackr in 2025. Her sharp eye for storytelling and consumer-focused questions has helped carve out a unique space in beauty content. Before entering the industry, Christina was a high school teacher and edtech executive in New York City’s public school system.